Valley Interfaith Action
The goal of the campaign is to introduce people to the resources that VIA can provide to individuals from different backgrounds who are looking to find support in the Rockingham Community. Our big idea is “Make Your Mark with VIA." There will be a scavenger hunt via social media where location pins are hidden around the community.
Project Type - Advertising
​
Date - November 2024
​
Client - Valley Interfaith Action
​​​​
Role - Project Manager
Collaborators - Clara Campbell, Katelyn McCrady,
Sophie Wright
​​​​
Goal - Spread awareness of VIA through a digital interactive campaign that will target local businesses and town leaders
​
​
​
We aimed to connect the concept to the core focus of our campaign, which highlights the map of the Shenandoah Valley and VIA's strong presence across it. By encouraging businesses to volunteer their spaces for markers, we can help drive consumers to their establishments. This initiative not only spreads VIA throughout the community but also sparks interest from others who want to make a difference in their community and join an organization centered around culture, faith, outreach, and human interest.
This contest will allow viewers to make their mark on VIA and the rest of the Shenandoah Valley/Rockingham County.
The big Idea was a local scavenger hunt throughout the Shenandoah Valley that will be a contest via social media. The winner will receive free VIA merchandise. Each pin has a QR code that links to a series of questions that they can respond to on their social media by tagging VIA and adding the hashtag.
Final Deliverables
Creative Brief
To learn more about the ins and outs of this campaign, click on the images to view our creative brief.