SMAD Day Event Design
SMAD Day is an annual celebration hosted by the major, bringing together current students, incoming students, and alumni. The event focuses on networking, mentorship, guidance, and fostering a strong sense of community. The core message: The SMAD program offers more than just practical skills and experiences—it connects you to a lifelong, supportive community. For the 2025 event, the creative direction highlights the fusion of immersive technology and the innovative spirit of Media Arts & Design.
Brand Guide
Project Type - Event Branding
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Date - Spring 2025
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Client - James Madison University's School of Media Arts & Design
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Role - Art Director
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Applications used - Adobe Illustrator and Indesign
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Task - Develop a schedule for the event in the following deliverables: 11x17" poster; 8.5x11 print handout; 1080 x 1920 pixels Instagram story; 1080 pixels by 1350 pixels Instagram post
Rough Drafts
Before we nailed down the final idea of utilizing keyboard keys into the event logo, I played around with a "Command" key pattern and slogans fitting with that key.
Final Deliverables
Social Media
Once the logo transitioned into a keyboard concept, I incorporated the icons as design elements rather than creating a traditional pattern. The file folder concept was inspired by the retro aesthetic of the keyboard, evoking a sense of vintage organization and structure.
To view more, click through the slideshow :)
Creative Brief
